1. Posting stretched-out pictures.
You’ve seen them: the photos that make a powder room look like a long gymnasium (with a very low ceiling). While the cause of the stretching may simply be an innocent case of submitting a low-resolution photo, it can turn buyers off, and make it seem like you’re trying to misrepresent your home.
2. Neglecting to stage.
If you’ve ever questioned the necessity of staging, peruse MLS and compare the listings of staged properties to those that aren’t. If you think a clean, de-cluttered home warrants the same price as a messy residence with sheets for curtains, then go ahead – skip the staging part.
3. Taking pictures at the wrong time of day (or season).
Chances are, your home probably looks best when the sun is shining and the place is filled with natural light. It also probably looks best in the early summer – when the grass is lush and green and the trees are full of leaves. Obviously, we don’t all have the foresight or the luxury of taking listing pictures in the appropriate season, but if you do, go for it.
4. Forgetting to mention desirable features.
If you’re selling a corner unit condo – with a lot more natural light than the average unit in the building – mention it! In the same sense, if your home is walking distance to a park, or if it has new hardwood floors, or if you’ve bothered to improve it in any way – mention it! If you don’t, you could be missing out on potential buyers.
Remember – the job of a listing is to entice people to see your home in person. Don’t scare them away – or worse, misrepresent your home in a negative way – by skipping a few simple steps.