Of all the mortgage brokerages across the country, Champion Mortgage Inc. has been awarded the coveted Safebridge Financial Best Customer Service Award at the 2015 Canadian Mortgage Awards. The Canadian Mortgage Awards is the industry’s most prestigious event, and recognizes the best of the best in the industry from lenders, to brokers, to service providers.

Doug Adlam and the team at Champion Mortgage receiving the award

Rihannon Phillips, Doug Adlam, Cathy Okrafka, and Dylan Furlong on stage at the 2015 Canadian Mortgage Awards just after winning the Award for Best Customer Service in Canada.


Many people have asked: How did Champion Mortgage get named # 1 mortgage brokerage in the country for customer service? Since it was unexpected that a small company from Guelph was nominated, selected as a finalist (the top 8 in the country) and then ultimately named the best, the detailed process taken by the Canadian Mortgage Awards is explained below:

Banks, lenders, insurers, brokers and other industry professionals can nominate any brokerage they feel deserves consideration. All of the nominations are reviewed, and followed up with research on the individual brokerages that have been nominated. The list of nominees is then reduced to a group of finalists by the Canadian Mortgage Awards based on their research and findings. Each finalist is then asked to complete a Report (similar to a case study) that asks questions about the finalist’s business practices, operations, strategies, commitment to customer service, and success stories. The finalist is also asked to provide testimonials or recommendations from clients and business partners. Lastly, a panel of highly accredited and respected judges independently selects a winner. This year, the judges included Alan Tennant who has a long list of accolades including former President of the Canadian Real Estate Association, Ron Penner President of the Real Estate Institute of Canada, Frances Blau a 50-year veteran of the mortgage industry and winner of the 2014 Lifetime Achievement award, John Andrew Director of Queen’s University’s Executive Seminars on Corporate and Investment Real Estate and Professor recognized as an expert in many aspects of Real Estate, and Aldo Cundari founder of Canada’s largest and most globally awarded independent communications agency, Cundari.

As you can see, the Canadian Mortgage Awards applies a very thorough process for determining the best in the country, and Champion Mortgage is honored and humbled to have been selected.


Customer service has been the foundation of Champion Mortgage since Mike and Ruth Adlam founded the company in 2001. Respecting, listening, and helping clients is what they have based every aspect of the business upon. In 2007 Doug Adlam made the decision to step away from his market research career when he discovered that there were huge opportunities to make the mortgage industry better – much better. Doug launched the Guelph Branch of Champion Mortgage in Spring 2008 while still Professing at the University of Guelph for the Department of Marketing & Consumer Studies. Today, Champion has grown into the national leader of customer service for the mortgage business. “My parents, Mike & Ruth Adlam laid the solid foundation” said Doug Adlam, President of Champion Mortgage, “All I did was apply the principles I learned through my undergrad and graduate studies at the University of Guelph, and the experience I earned through working with a variety of marketing and research firms to challenge my company to push the limits of what we could do for our clients. Combine that with a team of professionals that are truly the best in the business, who work together to find solutions to make our clients experience the very best we possibly can, and you have a recipe for service excellence.”

Team photo of Champion Mortgage Guelph Milton Mississauga receiving Award

Photo of Champion Mortgage Guelph team with the Best Mortgage Brokerage in Canada for Customer Service Award


In short, Champion provides honest, unbiased advice, and listens to the needs and goals of each individual client to maximize their potential for overall wealth. “Think of us as the financial planners for the mortgage business – stock markets go up and down, and the companies behind the stocks change over time. The mortgage business is no different: rates go up and down, and the policies and features of the banks and lenders change over time. We ensure our clients have the best mortgage for their situation throughout the entire life of their mortgage supported by a strategy that matches their goals and risk tolerance. This is a service the bank simply cannot offer.” said Doug Adlam.


One thing about Champion Mortgage is they never stop innovating. There is a long list of programs, strategies, and products in the design phase that will be launched over the next year. They will continue to focus on providing the industry leading customer service that they have been known for, and continue to push the boundaries on service excellence in the mortgage business.